<b> WHAT IS BETTER – FRESH FOOD OR FROZEN FOOD? </b>
What is better – fresh food or frozen food?

So many times we end up ordering in, instead of cooking, because, who wants the pain of chopping and peeling?

There is, however, one easy solution to all this - frozen food. Before you tell us how unhealthy it is, studies now have actually shown that fresh and frozen are not all that different nutritionally. Let’s bust some myths today!

Frozen food is not as nutritious as fresh ones

Actually, if you think about it, fresh food may have travelled many days from the time of harvest to when it gets to your grocery store. During that time, the produce is bound to lose some of its nutritional value. On the other hand, frozen food, especially fruits and vegetables, have a very short time between harvest and being packaged, which maximizes the retention of nutrients, thus reaching you with more health benefits.

Frozen food is expensive

Not really. Frozen fruits and vegetables are often priced more reasonably than fresh items, especially when not in season. Sales on frozen vegetables and fruits can make them a great purchase for your household budget.

Frozen foods are high in sodium

Frozen vegetables are actually less likely to have added sodium. Many manufacturers are now taking a health-conscious choice to cut the sodium content. Before purchase, just scan the label for proof.

Frozen foods expire sooner

Frozen food pretty much remains safe indefinitely. They have expiration dates because they won't taste good forever. The flavour and texture will break down over time as you expose it more and more to air, but otherwise they are fine.

More benefits of frozen foods include the chance to choose from a wide assortment of fruits and vegetables. It provides consistent variety in meals and snacks, and a wider source of essential nutrients, irrespective of the season.

So when are you trying this easy, economical, and nutritious option for healthy eating?

Deals of the day

View all
Save 51%
NANO SUPPS Protein Spread White Chocolate, 400gNANO SUPPS Protein Spread White Chocolate, 400g
NANO SUPPS NANO SUPPS Protein Spread White Chocolate, 400g
Sale priceAED 20.99 Regular priceAED 42.99
In stock, 4 units
Add to wishlist (0)
Save 50%
COCO YOGO Ice Cream Sandwich - Matcha Mint ChipCOCO YOGO Ice Cream Sandwich - Matcha Mint Chip
COCO YOGO COCO YOGO Ice Cream Sandwich - Matcha Mint Chip
Sale priceAED 12.50 Regular priceAED 25.00
Only 1 unit left
Add to wishlist (0)
Save 50%
NATURELAND Organic Chana Besan, 500gNATURELAND Organic Chana Besan, 500g
NATURELAND NATURELAND Organic Chana Besan, 500g
Sale priceAED 9.98 Regular priceAED 19.96
In stock
Add to wishlist (0)
Save 50%
BOB'S RED MILL Whole Grain Organic Kasha, 454gBOB'S RED MILL Whole Grain Organic Kasha, 454g
BOB'S RED MILL BOB'S RED MILL Whole Grain Organic Kasha, 454g
Sale priceAED 19.99 Regular priceAED 39.99
In stock, 2 units
Add to wishlist (0)
Save 20%
KOITA Organic Whole Milk, 1lKOITA Organic Whole Milk, 1l
KOITA KOITA Organic Whole Milk, 1l
Sale priceAED 9.99 Regular priceAED 12.49
Only 1 unit left
Add to wishlist (0)
Save 44%
MEADOWS Organic Granola Date Bar, 40g - Vegan, Gluten FreeMEADOWS Organic Granola Date Bar, 40g - Vegan, Gluten Free
Meadows MEADOWS Organic Granola Date Bar, 40g - Vegan, Gluten Free
Sale priceAED 4.99 Regular priceAED 8.99
In stock, 3 units
Add to wishlist (0)
Save 44%
BOB'S RED MILL Gluten Free Muesli, 453gmBOB'S RED MILL Gluten Free Muesli, 453gm
BOB'S RED MILL BOB'S RED MILL Gluten Free Muesli, 453gm
Sale priceAED 19.99 Regular priceAED 35.99
In stock, 4 units
Add to wishlist (0)
Save 13%
COCO YOGO Matcha Mint Chip Ice CreamCOCO YOGO Matcha Mint Chip Ice Cream
COCO YOGO COCO YOGO Matcha Mint Chip Ice Cream
Sale priceAED 12.99 Regular priceAED 15.00
In stock, 2 units
Add to wishlist (0)
Save 40%
KOLIOS Vegan white Cheese, 200gmKOLIOS Vegan white Cheese, 200gm
KOLIOS KOLIOS Vegan white Cheese, 200gm
Sale priceAED 8.99 Regular priceAED 14.99
In stock, 2 units
Add to wishlist (0)
Save 56%
BARE FOODS Pistachio Ice Cream, 500ml - VeganBARE FOODS Pistachio Ice Cream, 500ml - Vegan
BARE FOODS BARE FOODS Pistachio Ice Cream, 500ml - Vegan
Sale priceAED 11.99 Regular priceAED 26.99
In stock, 5 units
Add to wishlist (0)
Save 56%
BARE FOODS Salted Toffee Vegan Ice Cream, 500mlBARE FOODS Salted Toffee Vegan Ice Cream, 500ml
BARE FOODS BARE FOODS Salted Toffee Vegan Ice Cream, 500ml
Sale priceAED 11.99 Regular priceAED 26.99
Only 1 unit left
Add to wishlist (0)

Newly Added Products

View all